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Privacy Policy

Data Privacy at and Related Websites
Natrol, which includes the Natrol family of brands, has established a comprehensive privacy program designed to respect and protect your data privacy rights. This statement includes both Natrol’s European Union – U. S. Safe Harbor Privacy Statement and Website Privacy Statement.

U.S.- EU Safe Harbor Privacy Statement
For personal information of employees, consumers, customers, investors, investigators, government officials and all parties that Natrol receives from the European Economic Area, Natrol has committed to handling such personal information in accordance with the Safe Harbor Principles. Natrol’s Safe Harbor certification can be found at For more information, visit the U.S. Department of Commerce Website at


Your privacy is important to us. We value the privacy concerns of visitors to (“Site”). We have created this Privacy Statement to explain what information we gather from your visit to our Site and how such information may be used. Please review the following Privacy Statement to understand how your information will be treated as you make use of our products and services.

This Privacy Statement describes our current privacy practices with regard to information we collect when you interact with our Site or products and services contained therein. Because we gather certain types of information, we feel it is important that you fully understand the terms and conditions under which we use the information you provide us. Please note that this Privacy Statement may change from time to time, so please check back with us to view any update.

We collect the information necessary to monitor the effectiveness of the website design, our products and services. We may use the information we collect to occasionally notify you about important functionality changes to the Site, new Natrol services, and special offers we think you’ll find valuable. If you would rather not receive this information, please notify us to change your preferences.

Information Collected, How We Use It, and How It Is Shared

General User Information
As a general policy, Natrol collects certain non-personal information as part of the standard operation of Natrol’s Internet servers. This information, such as the type of browser being used, its operating system and your IP address, is gathered in order to enhance your online experience. We collect the information necessary to enhance your experience on our Site or to assist you with our products and services.

For example, when you request pages from, our servers log your IP address. An IP address is a number that’s automatically assigned to your computer by your Internet provider whenever you’re surfing the Web. Natrol collects IP addresses for the purpose of analyzing website usage trends, administering the website and tracking a user’s path through the website. We also collect browser statistics so that we can tailor your experience with the Site. Natrol will neither use your IP address to attempt to identify your personal information nor will we marry IP addresses to any personally identifiable information you may provide us.

Natrol may use “cookies” to collect information. Cookies are pieces of information that a website transfers to an individual’s computer hard drive for recordkeeping purposes and to understand its audience. These cookies would be restricted for use only on our Site and would not transfer any personal information to any other party. Our Site may use cookies to better personalize the content that you and other users will see. We may use the information to research and track our user’s browsing habits in the aggregate to gather data to enhance your experience on our Site and with our products. Natrol will not marry cookies to any personally identifiable information you may provide us.

Most browsers are initially set up to accept cookies; however, you can reset your browser to refuse all cookies or indicate when a cookie is being sent. The text in a Natrol cookie only tells us that you have visited our Site before. Some of our Site features may not function properly if you refuse to accept cookies.

In addition, there may be times when you provide Natrol with personal information, such as your e-mail address, name, address or phone number, by sending us general e-mails or making phone inquiries. This information is used to respond to your inquiries in the ordinary course of business and is not shared with third parties. However, we may use your e-mail address to send you an invitation to join our database. We may also, from time to time, collect survey information from you for research purposes.

Natrol does not share the information it collects from you through your IP address through cookies or when you contact us for support with any third parties. We may, however, disclose your information if required to do so by law, court order or as required by other governmental or legal entities. Natrol may also disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with Natrol’s rights or property, other visitors, or anyone else that could be harmed by such activities.

Product Download Information
To purchase certain Natrol products online, contact our Site and follow the Web prompts for further information. You will be asked to submit your name, address, e-mail, credit card and other information needed to complete your order.

When you submit your personally identifiable information (name, address, telephone number, e-mail address and credit card information) on the Natrol Site or the Natrol Nutrition Club, you are giving your consent to the collection, use and disclosure of information as set forth in this Privacy Policy. Your credit card information may be securely maintained by Natrol and encrypted in our database for the sole purpose of allowing us to view orders. Natrol implements various security measures, including standard secure socket layer encryption (SSL) technology to protect the security of your personal information, both on line and off line. In the event your personal information is compromised due to any security breaches, Natrol will notify you without delay as may be required by applicable law. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. This means, however, that you will not be able to order from our website.

We may also sell the information you provide in aggregate form for internal business purposes such as generating statistics and developing marketing plans. WE WILL NOT SELL OR RENT YOUR PERSONALLY IDENTIFIABLE INFORMATION TO THIRD PARTIES WITHOUT YOUR CONSENT EXCEPT AS DISCLOSED IN THIS PRIVACY POLICY.

We may collect, store or accumulate certain non-personally identifiable information concerning your use of this website to understand which pages you and other customers visit most. We do not share or transfer such non-personally identifiable information with any affiliates or partners.

If you decide to register and join the Natrol Nutrition Club, Natrol will request certain information, such as your age group, gender, income group and zip code as part of the registration process. This information is stored on our servers. Natrol does not marry this information to any personally identifiable information but we may disclose information as explained earlier.

We may disclose your information if required to do so by law, court order or as required by other legal or governmental entities. Or, Natrol may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with Natrol’s rights or property, other visitors, or anyone else that could be harmed by such activities.

You should be aware that our Site is not intended for or designed to attract individuals under the age of 18. We do not collect personally identifiable information from any person we actually know is an individual under the age of 18.

Safe Technology
Areas of our Site that collect your information use industry standard secure socket layer encryption (SSL); however, to take advantage of this, your browser must support encryption protection. To make sure you have the latest security features on your browser, we advise you to download and install the latest version of your favorite browser – Microsoft Internet Explorer or Netscape Communicator. While we make every effort to protect your personal information, keep in mind that no system can be guaranteed.

Links To Other Sites
Natrol is not responsible for the content or practices of third party websites that may be linked to our Site. These links are purely for informational purposes only. Our Site may also be linked to websites operated by other companies. Visitors to these websites should refer to each websites’ respective privacy policies and practices.

Some of the content that members may view through our products may contain links to other websites. Please note that when you click on these linked sites you are clicking onto another website, and that linked website may collect personally identifiable information about you. We do not control the collection or use of such information and the practices of those advertisers and websites are not covered by this Privacy Statement. Accordingly, we do not endorse, approve or hold ourselves responsible for the privacy policies, terms of use or information gathering practices of any site that you may link to and/or from our Site. Thus, our Terms of Use and Privacy Statement do not apply to those linked sites. We encourage you to obtain and read the privacy statements of these linked websites as they may differ from ours. Again, these links are purely for informational purposes only and Natrol does not approve, endorse or control any such other site’s content and/or practices or policies.

We reserve the right to share your information to respond to duly authorized information requests of governmental authorities, or where required by law, including the acts of terrorism.

Your Acceptance Of These Terms/Policy Updates
By using our Site, you indicate your acceptance of the Natrol Privacy Statement. If you do not agree to this Statement, please do not use our Site. Natrol reserves the right to modify, alter or otherwise update this Statement at any time, so visitors are encouraged to review this Statement from time to time. Your continued use of our Site following the posting of changes to these terms will mean you accept those changes.

Contact Us
If you have any questions about this Privacy Statement, the practices of our Site, or your dealings with our Site, you can contact

Remember, personal information provided by you via general e-mail inquiries to Natrol, such as your e-mail address, is used to respond to your inquires in the ordinary course of business and is not shared with third parties; however, we may send you invitations to join our database.

If you wish to be removed from our database, please let us know by sending an e-mail notification to and advise us that you would like to unsubscribe.

Please note that you may continue to receive materials while we are updating our lists.
To view educational material on consumer privacy, please see

Last updated January 10, 2011.